New Website: Team 304

Team 304 AAU Basketball

Maxey Web Development provides web design, brand development and digital marketing for Team 304 of Wheeling, WV.

The third year non-profit AAU basketball team competes in tournaments and training camps throughout region.

We are a grass-roots organization made up of parent volunteers, student-athletes, veteran athletic coaches, and contributors. Team 304 is a 503c non-profit organization (AAU Club Code: W33B3C), and we rely on generous donations from our sponsors and support from the community.

Remington Markos, Head Coach & Founder of Team 304

Project Highlights

Custom Web Design, WordPress Development

The new website is mobile responsive with versions for desktop, tablets and mobile devices. It is WordPress based using the premium Divi Theme.

Content Strategy & Digital Outreach benefits from a multichannel content strategy driven by regular updates which help attract sponsors, volunteers and local media coverage.

Logo & Branding

We worked with Team 304 to develop a new logo and branding strategy that included social media and print marketing (flyers, banners and t-shirts).

Team 304 Logo

Event & Fundraiser Marketing

We assist with event and fundraiser promotions for the team. Below are a few examples of print marketing and special event promotions developed for Team 304 during the 2021 season.

Team 304 Official Tryouts Flyer Version #2
Gourmet Candy Apple Fundraiser

Social Media Strategy

Part of Team 304’s success comes from word of mouth, grass roots organizing and a strong online community. We helped build Team 304’s social media presence and public outreach efforts.

Optimized social media sharing using Open Graph and Twitter Card Tags

Cutting Edge Performance is backed by premium WordPress hosting managed by Maxey Web Development. We maintain a Virtual Private Server (VPS) accelerated with LiteSpeed Web Server which ensures our websites load quickly and can handle heavy traffic.

Google Lighthouse Performance Grade

Organic Traffic Trends

March – August 2021 – received 1.6k visitors since launching. The website averaged 13 visitors per day during the 2021 season peaking at almost 100 visitors during the May 28th Under Armour Tournament of Champions.

Daily traffic March 21 – September 3 2021
Traffic from 17 countries and 150+ cities worldwide

We look forward to working with Team 304 and other non-profits to help establish their online presence and grow their organization.

By Paul Maxey

Web Developer & Digital Marketing Professional

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